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Brand Guidelines

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main logo

The main HEROIC logo is the red valkyrie helmet. This is the default representation of the HEROIC brand and should be used in all contexts where possible.

Logo NEGATIVE

The White Valkyrie helmet is an alternate logo which is only to be used when the red border does not provide sufficient contrast from the background.

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Wordmark

The HEROIC wordmark is often used in settings where the brand is not immediately recognized by just its logo.

HEROIC WORDMARK BLACK
HEROIC WORDMARK WHITE
HEROIC WORDMARK RED
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primary palette

The primary palette are the core colors employed in our identity. They are used in all regular graphics and branding.

  • Name: BURGUNDY RED
  • CMYK: 0/87/72/30
  • RGB: 178/24/50
  • HEX: #B21832
  • PMS: NOT SPECIFIED
  • Name: BISTRE BROWN
  • CMYK: 0/32/53/79
  • RGB: 53/36/25
  • HEX: #352419
  • PMS: NOT SPECIFIED
  • Name: MARSHMALLOW WHITE
  • CMYK: 0/1/5/6
  • RGB: 240/238/228
  • HEX: #F0EEE4
  • PMS: NOT SPECIFIED
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Heroic brand Guidelines

Our brand is more than just a logo. It’s the voice, style, and character that shape Heroic’s unique identity.

Read more