Main objective

To increase awareness, consideration and preference of AMD amongst Heroic fans.

Insights

Heroic teams demand the maximum from their gear, systems and themselves. Heroic teams train, scrim, compete and stream to fans on AMD-powered PCs.
Idea
#PoweredByAMD

‘’Heroic is a top-tier esports organization with global recognition and teams that compete at the highest level of all the major esports. They have a massive following on social media and great brand recognition, which enables AMD to greatly expand our audience of gamers and educate them about the benefits of AMD Ryzen and Radeon. In addition, they can serve as a full-service agency that can create compelling content and social campaigns that increase the visibility of our products and engagement with the fans that we need to reach the most.
Andy Thompson, Marketing Manager – Gaming GTM and esports, AMD‘’